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	<title>virsha &#187; search advertising</title>
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		<title>More than a redesign</title>
		<link>http://www.virsha.com/2008/08/20/redesign/</link>
		<comments>http://www.virsha.com/2008/08/20/redesign/#comments</comments>
		<pubDate>Wed, 20 Aug 2008 15:10:00 +0000</pubDate>
		<dc:creator>Sharon</dc:creator>
				<category><![CDATA[VirshaBiz]]></category>
		<category><![CDATA[B2B]]></category>
		<category><![CDATA[paid search]]></category>
		<category><![CDATA[ppc campaigns]]></category>
		<category><![CDATA[search advertising]]></category>

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		<description><![CDATA[Welcome to my new website redesign, an update of the look and feel certainly, but more importantly this reflects a significant realignment of my business to better play to my strengths. 
Historically I&#8217;ve offered the full range of SEM services, including both SEO and paid search.  With this relaunch, I&#8217;ve decided to concentrate my efforts solely on giving clients [...]]]></description>
			<content:encoded><![CDATA[<p>Welcome to my new website redesign, an update of the look and feel certainly, but more importantly this reflects a significant realignment of my business to better play to my strengths. </p>
<p>Historically I&#8217;ve offered the full range of SEM services, including both SEO and paid search.  With this relaunch, I&#8217;ve decided to concentrate my efforts solely on giving clients expert, long term &amp; strategic PPC consulting.  Current clients &amp; prospects should understand:</p>
<ul>
<li>I now have in place professional, industry-recognized SEO partners and will oversee any initiative in this area;</li>
<li>Although high tech business-to-business (both B2b and B2B) remains my passion, I have also acquired significant experience in managing search advertising campaigns for consumer electronics products, telecommunications and the travel industry over the years;</li>
<li>I&#8217;m now offering a multitude of ways you can use my expertise: from short term, one time consultations to ongoing strategic advice in the form of a retainer.  This flexibility is in response to client feedback.</li>
</ul>
<p>This blog will be my soapbox for commenting on the search industry, life as a SEM specialist &amp; the challenges of search in the B2B space.</p>
<p>All comments welcome.</p>
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