Managing a Google Grant for a Charitable Organization
Wednesday, September 3rd, 2008For some time I’ve been looking for a way to do pro-bono work. Just in my googling, I had found an organization called SEMcares, which seems to offer SEM specialists a way to easily sync up with charities in need of assistance. I didn’t sign up there, but if anyone has worked through that service I’d appreciate it if you could share your experience.
In the end, a former client introduced me to the Freeplay Foundation, and a relationship has begun.
The Freeplay Foundation is an internationally acclaimed humanitarian organisation enabling vulnerable people to transform their lives using sustainable, self-sufficient and environmentally friendly technologies.
They work in sub-Saharan Africa bringing wind-up, solar-powered radios and lights to vulnerable people in rural areas.
The timing was perfect as they’ve just launched a website redesign themselves, and had been awarded a Google Grant, which they did not feel was reaching its potential.
For those of you unfamiliar with Google Grants, a few basic restrictions govern the accounts:
- Have a daily budget set to $330 dollars, which is equivalent to about $10,000 per month
- Have a maximum cost-per-click (CPC) limit of $1.00 USD
- Only run keyword-targeted campaignsAppear only Google.com, and will not display on search or content networks
- Only run text ads
I’ve just posted the new campaign live today, and have conscripted June Li, of ClickInsight, to provide us with her expert Google Analytics consulting for this project.
I will update you shortly on this campaign’s progress.
