search marketing services
Search Engine Marketing is comprised of two distinct strategies: search engine optimization (making changes to the content/code on the site itself in order to improve rankings in the natural - or unpaid - search results) and search advertising/paid search (ad placement on search results pages, triggered by specific keyword searches).
SEO has long been considered to be the long term, labor-intensive strategy, with pay per click campaigns offering flexibility to fill in the gaps. However, times change. In the highly competitive B2B environment search engine optimization (SEO) and search advertising are equal partners.
Finding a vendor that excels at both SEO and PPC campaign management is often difficult, yet search marketing firms that understand how to dovetail these strategies will enable their clients to benefit the most.
Virsha combines best practices and methodology from both SEO and search advertising to help your enterprise reach its customers more effectively.
Virsha’s SEO methodology includes:
- Site analysis & benchmark of current rankings
- Competitive Intelligence
- Keyword Research
- Optimization (can include content development)
- Link Building
- Evaluation of opportunities for improvement
B2B enterprises should consider pay-per-click options like Google AdWords and Yahoo! Search Marketing for any/all of the following situations:
- Product launches,
- Other short-term messaging,
- SEO gaps (for keywords you are currently not ranking well on in the natural search results),
- Competitor strengths (where it is mission critical to be equally entrenched in the search results page)
- Ongoing brand awareness for core industry-specific keywords
Virsha’s PPC campaign management methodology (notice the similarities to SEO) includes:
- Analysis of any current or former campaign
- Competitive Intelligence
- Keyword Research
- Landing Page/Ad Creatives development
- Campaign management
- Evaluation of opportunities for improvement
to explore how Virsha can improve your search engine visibility.
CLIENT TESTIMONIAL:
“Virsha has played a key role in our corporate web strategy. By developing and maintaining a successful search engine optimization program we’ve seen increased and more targeted search engine traffic to our web site. Virsha takes the time to understand our industry and business needs and is quick to adapt to changes in our business plan or product lines. Our relationship continues to grow with increasing benefits to our web visibility.”
Corporate Marketing
Business Objects
