Core Resources

• Search Engine Watch
  • Ratings & Reviews
• Search Engine Strategies
• SEMPO (Search Engine Marketing Professional Organization)
• Search Engine Relationship Chart
• The Web Robots Pages
• Web Search and Search Engine Optimization
• useit.com : Jakob Nielsen on Usability and Web Design

Keeping Current – Blogs, Articles, News, etc.

• ClickZ Experts on Search Engine Marketing
• John Battelle's Searchblog
• Pandia Search World
• ResearchBuzz
• Search Engine Journal
• Search Engine Lowdown
• Search Engine Roundtable
• Search Engine Watch Blog
• Search Engine Watch Forums
• Search Engine Forums
• SearchDay
• SearchReturn Digest
• Threadwatch.org
• Traffick
• WebmasterWorld

Keeping Current – Google Blogs

• Matt Cutts: Gadgets, Google, and SEO
• Nathan Weinberg's Inside Google

SEM Glossaries

• http://www.sempo.org/glossary.php
• http://www.cadenza.org/search_engine_terms/
• http://www.webmasterworld.com/glossary/
• http://searchenginedictionary.com/

Crawler based Search Engines:

• Google (http://www.google.com/)

  • Free submit
  • Spam report
  • Information for Webmasters
  • Google Blog
  • Adwords (Search Advertising from Google)
  • Keyword tool
  • AdWords Learning Center

• MSN (http://search.msn.com/)

  • Free submit
  • MSN Search Blog
  • Site Owner Help
  • MSN Advertising

• Yahoo! (http://www.yahoo.com/)

  • Free submit (must sign in to Yahoo! first)
  • Spam report
  • Yahoo! Search Quality Content Guidelines
  • Yahoo! Search Marketing
    • Resource Centre (includes Keyword selector tool & View bids tool)
    • Paid Inclusion
    • Yahoo! Blog

Non-crawler Search Engines:

• Ask.com (http://www.ask.com/)

  • Sponsored Listings
  • Blog
  • Editorial Policy

PPC Engines

• 2nd Tier

  • LookSmart
  • Business.com
  • Kanoodle
  • Enhance Interactive (formerly Ah-Ha)
  • MIVA (formerly FindWhat & Espotting)

Directories:

• Yahoo! (http://dir.yahoo.com/)

  • Directory Submit
  • Change an existing listing request
  • Directory Help Center

• Open Directory Project (http://dmoz.org/)

  • Submitting a Site to the Open Directory Project
  • Changing Your Site Listing
  • Becoming an Editor

Free & Paid Subscription SEM Tools:

• Miscellaneous

  • http://www.webmasterworld.com/donate.htm
  • http://www.spannerworks.com/seotoolkit/
  • http://www.bruceclay.com/web_tool.htm

• Link Popularity

  • Link Popularity Check (free)

• Competitive Intelligence:

  • Alexa Web Search (free)
  • HitWise (paid subscription)
  • GoogSpy (AdWords Competitor Research)
  • Anonymizer (Anonymous Proxy) - for viewing US Google Campaigns from Canada

• Keyword Research (not SE specific)

  • KeywordDiscovery
  • WordTracker
  • Keyword Research Guide

• Rank Checking

  • WebPosition
  • Advanced Web Ranking

• Log Analysis & Web Analytics

  • Omniture SiteCatalyst
  • ClickTracks
  • Google Analytics
  • WebSideStory
  • WebTrends (paid subscription/free trial)

• PPC Bid Managers/ROI Tracking Tools

  • Atlas OnePoint
  • ConversionRuler
  • Did-It Maestro
  • Direct Response

Know a new resource you’d like us to list? Find an outdated link?

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Updated: July 4, 2006